AdMaster -- 如何提升电商的价值：从销售渠道扩展为品牌建设的驱动力？
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在中国一家独大的电子商务版图下,品牌如何增长在线销售份额并同时获得消费者对品牌的认知?
继实力传播中国, 美女CEO, 就”数字时代,奢侈品如何拥抱电商”发表演讲之后, 又一位美女总裁用数据分析和监测告诉你-品牌在电子商务成功的关键.
王玉梅 Maggie Wang 商务战略副总裁兼电商副总裁 Vice President, Commercial Strategy and e-Commerce 精硕科技 AdMaster
如何提升电商的价值：从销售渠道扩展为品牌建设的驱动力？
4月17日 周五 3:50pm-4:10pm
分会场3 – 电子商务
新技术的涌现和变化的行为习惯使消费者的网购过程变得更加复杂，更难以追踪。当手机已取代电脑成为消费者最喜欢的线上购物工具时，与互联网相连的智能电视也越来越受欢迎，已然把客厅转变为商店。曾经，消费者都是被动接受品牌的市场信息。如今，随着社交媒体和电商平台的快速发展，品牌与消费者呈现出双向交流的互动方式，消费者的评论和口碑推荐也在品牌认知和塑造方面起到越来越大的作用。
因此，在新渠道和选择越来越多的消费者面前，品牌怎样才能完全掌握现有情况的同时，又吸引目标群体？来自中国领先的营销数据技术解决方案提供商AdMaster的电商兼商务战略副总裁王玉梅（Maggie Wang），将为我们讲述如何通过结合广告流量、网站分析、社交媒体和电商数据，使品牌更好地了解消费者行为、评估营销效果以及优化营销资源。
How to Expand the Values of e-Commerce Platform from Sales to a Brand Building Driver？
Friday, April17th • 3:50PM – 4:10PM
Track 3: E-COMMERCE
New technologies and changing habits have turned online shoppers’ conversion journey even more complex and challenging to follow. Mobile smart phones have now overtaken computers as consumers’ preferred online shopping device while the increasing popularity of internet-connected smart TVs is turning living rooms into shopping malls. What was once a one-way presentation of a brand’s message from marketers to consumers is now a two-way dialogue, thanks to social media and product review websites where consumers can also play a role in shaping brand perception.
So with all these new channels and the empowered consumers, how can brands stay on top of what is going on while still engaging with their target audience? Maggie Wang, Vice President of E-Commerce and Commercial Strategy from AdMaster (China leading marketing data technology solution provider) shows how brands can better understand consumer behaviour, evaluate the effectiveness of their marketing efforts and optimize the allocation of their marketing resources by bringing together ad traffic, website analytics, social media and e-commerce data.
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日期Event Date: 2015年4月16日-17日
地点Event Location: 上海宝华万豪酒店 Shanghai Marriott Hotel Parkview
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