利用数据分析,驱动并提升潜在客户转化为商业机遇的几率 DATA & ANALYTICS
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Paul Toohey 数据分析总监 Director, Marketing Analytics
惠普 Hewlett-Packard
利用数据分析,驱动并提升潜在客户转化为商业机遇的几率
4月16日 周四 3:50pm-4:20pm
分会场3 – 数据分析
数据驱动型企业比其他企业高出5%的生产力和6%的利润。
----<哈佛商业评论>，2014年2月
惠普实施支持实时分析的技术与服务，预测出用户对于产品或服务的潜在购买习惯。借用社交媒体和企业自有数据来发掘洞察力，加速决策。精心设计、集成并执行的分析与数据管理解决方案为企业提供机会以定位活动目标人群，进行购买预测。
参与本环节的观众将获知
1. 如何利用您的企业和社交数据来预测最佳行动，推动潜在机遇转化率—客户使用最有成效的渠道以增加收益
2. 真实案例，向您展示领先企业如何利用市场分析来增加竞争优势
3. 通过定位客户的响应/购买倾向，降低潜在机遇获取成本
4. 通过交付最佳营销策略和渠道，增加活动响应率
5. 通过激活最相关的产品，提升几率将潜在客户转变为商业机遇，增加市场营销产生的收益
Using Analytics to Drive Pipeline Velocity and Increase Lead Conversion to Opportunity
Thursday, April 16th • 3:50PM – 4:20PM
Track 3: DATA & ANALYTICS
Companies that are more data-driven are five percent more productive and six percent more profitable than other companies.
---- Harvard Business Review, February 2014
Using social media,company owned and syndicated data can support improved insight and decision making in the marketing process and well designed, integrated and executed Analytics & Data Management solutions provide the opportunity for companies to improve campaign targeting and purchase predictions.
HP has implemented technology and services that support real-time predictive analytics that will predict the propensity of a lead to buy a product or service. In this session, participants will take away with:
1. Understand how to exploit your enterprise, syndicated and social data to predict the optimal actions to drive pipeline velocity and conversion – increasing revenue per customer using the most cost effective channel
2. Real world examples of how leading enterprises are using marketing analytics to gain competitive advantage
3. Reduce lead acquisition costs by targeting your customer’s propensity to respond/buy
4. Increase campaign response rates by delivering the most engaging marketing tactic and channel
5. Increase lead to opportunity conversion and marketing generated revenue by activating the most relevant product/offer
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日期Event Date: 2015年4月16日-17日
地点Event Location: 上海宝华万豪酒店 Shanghai Marriott Hotel Parkview
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