随时随地及强交互的移动视频广告 Mobile Video Ad: Anytime, Anywhere, Interactive
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魏谦屹 Qianyi Wei 大数据中心高级总监 Senior Director, Big Data Center 搜狐 Sohu
随时随地及强交互的移动视频广告
4月17日 周五 2:00pm-2:30pm
分会场2 – 视频
随着智能移动终端设备的普及（截至2014年6月，我国手机网民规模为5.27亿，在整体网民中占比达83.4%；其中，智能手机网民规模达4.8亿），以及运营商移动通信技术的不断提高和成熟，用户利用碎片化时间随时随地享受在线娱乐资源的习惯越来越常态化（每天实时在线的手机比例为21.8%），越来越多的用户在消费移动端视频资源（截至2014年6月，手机网络视频网民使用率达55.7%，相较2013年同期增长84.1%）。
移动端的用户和流量在增加，广告主的预算也同步略有增加，但广告主普遍面临移动端平台选择、时间段选择、广告形式选择等多重抉择？当前，广告主的预算分配更多照搬PC端的经验。如何充分利用移动端的碎片化、可交互性空间巨大等的优势，帮助广告主提升广告投放效率？对于媒体而言，搜狐在移动端有何种规划？又有哪些创新性的配套产品出街？
魏谦屹先生将带领大家共同关注移动端在线视频品牌营销，并邀请京东移动营销负责人（暂定）共同分享京东利用搜狐视频移动端新技术投放的成功品牌营销案例。
Mobile Video Ad: Anytime, Anywhere, Always Interactive
Friday, April17th • 2:00PM – 2:30PM
Track 2: Video
With the popularity of intelligence mobile equipment (till June 2014, our mobile internet users are 527 million, with 83.4% of whole internet users; among them, intelligence internet users up to 480 million), and manufacturer mobile telecom technology ability increasing improve and mature, audience form the habits of using pieces flexible time to enjoy online entertainment resources (among mobile internet users, 21.8% users keep online every day), more and more audiences also consume mobile video resources (till June 2014, mobile online video audience proportion up to 55.7%, increase 84.1% vs. 2013 June)
With the increasing of mobile audience and traffic, advertisers budget to mobile end increase a little bit also, while they face multiple choices of which mobile platforms, which time period within a day, which ad types etc. While, in present, how to allocate the budget within mobile end, advertisers more likely act as what they learned or did in PC end. So, how to take advantage of mobile end pieces- timing, strong interaction ability etc to help advertisers to improve budget and ad explosion effectiveness? As a media company, how will Sohu plan in mobile marketing? And what kinds of innovative commercial products will be launched in the near future?
Mr. Wei would like to lead and have discussion on mobile video branding marketing, and we’ll invite JingDong mobile marketing leader (propose) together to share successful brand marketing experience by using Sohu video mobile innovative commercial products.
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日期Event Date: 2015年4月16日-17日
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